As the director of innovation at Beck’s Hybrids, Brad Fruth works to deliver value to the American farmer. For more than 18 years, he has dedicated his days (and nights) to delivering the successful convergence of IT, data, and agriculture. As a passionate advocate for agriculture, Brad is actively engaged in initiatives throughout the state of Indiana. He sees increased access to rural broadband and focused collaboration across various sectors as key initiatives to bridging the gap between technology and agriculture. Brad currently resides on his family hog farm in Miami County, Indiana, with his wife and four daughters.