Connecting Innovators, Investors, Industry Professionals and Early Adopter Customers

From improvements in nutritional value, to better resource efficiency, to improved yield, to better cost controls, the agriculture industry is ripe for disruption. It’s happening already, with harvesting automation systems, sensor-based farm management tools and other advanced technologies already appearing on the modern farm. iSelect is investing in the entrepreneurs who are focused on making these innovations happen.

“Given the overall AgTech entrepreneurial activity in the region, and the large number of multinational players, the American Heartland can be a powerful influence in driving the objectives of the AgTech revolution. Taken together, these resources indicate a regional competitive advantage in AgTech, similar to what the Silicon Valley cluster has provided for the IT industry.”

“AgTech: Challenges and Opportunities for Sustainable Growth”, Ewing Marion Kauffman Foundation, April 2014

iSelect Portfolio Companies

iSelect focuses on early-stage food and agriculture companies that are poised to help push the next agricultural revolution forward. We deliberately invest in companies that can make a positive impact on our society, as well as on the bottom line.

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Established: 2014
Location: Champaign, IL
Prior Round Funding: Series B

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Agrible sells software that connects the agricultural supply chain from field-to-market, providing critical sustainability,agronomic, and yield data.

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Established: 2013
Location: Sydney, -1
Prior Round Funding: Series C

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AgriWebb is building the digital backbone of the livestock industry, connecting animal and land management to the supply chain and the consumer.

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Established: 2014
Location: San Francisco, CA
Prior Round Funding: Series C

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Arable, the leader in crop intelligence, advances digital agriculture globally. Forward-thinking agribusinesses, farming operations, and food and beverage companies use Arable to be more productive, sustainable, and profitable. Arable’s intuitive IoT-based solution combines reliable in-field weather, forecast, plant, soil, and irrigation data with advanced modeling and machine learning to deliver real-time, actionable insights into the entire crop system.

Register for more information about Arable Labs, Inc. and the entire iSelect portfolio.

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Established: 2015
Location: Brooklyn, NY
Prior Round Funding: Series B

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Artemis is a software company making indoor farming profitable, efficient and traceable, enabling growers to drive the indoor farming revolution.

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Established: 2018
Location: Tel Aviv, AL
Prior Round Funding: Seed

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Autonomous Pivot turns center-pivot irrigation systems into a noninvasive soil/crop sensor and communications network. This network feeds an artificial intelligence decision support engine for autonomous irrigation, fertigation, and crop protection, which ultimately helps growers maximize yield and minimize inputs.

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Established: 2012
Location: St. Louis, MO
Prior Round Funding: Series D

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Benson Hill is a crop improvement company that taps the natural genetic diversity of plants to develop healthier and more sustainable food. CropOS combines machine learning and big data with genome editing and plant biology to differentiate and accelerate the product development process to modernize our food system.

Register for more information about Benson Hill Inc. and the entire iSelect portfolio.

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Established: 0
Location: Boulder, CO
Prior Round Funding: Series A

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Bond Pet Foods, Inc (“Bond” or the “Company”) develops alternative protein pet foods. Their microbial fermentation process uses animal DNA to create animal proteins without slaughtering any animals. The Company is currently in the process of obtaining regulatory clearance for its novel meat proteins and plans to sell its products to ingredient and pet food suppliers as well as direct to consumers.

Register for more information about Bond Pet Foods and the entire iSelect portfolio.

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Established: 2016
Location: Charlottesville, VA
Prior Round Funding: Series C

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Bonumose is commercializing low-glycemic index, natural sugars through a proprietary, cost-effective enzymatic process.

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Established: 2017
Location: San Francisco, CA
Prior Round Funding: Series B

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Brightseed is an Artificial Intelligence (AI) powered nutrition discovery company that identifies unique micronutrients in the plant kingdom and maps them to specific human health conditions where they can have the highest impact.

Register for more information about Brightseed, Inc. and the entire iSelect portfolio.

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Established: 2015
Location: San Leandro, CA
Prior Round Funding: Series C

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Geltor has a platform technology that enables it to cost effectively produce sustainable and beneficial proteins for the cosmetic, food, beverage, nutritional supplement, and healthcare industries.

Register for more information about Geltor, Inc. and the entire iSelect portfolio.

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Established: 2018
Location: Blacksburg, VA
Prior Round Funding: Series A

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EarthOptics is building the technologies and data products that will allow for the accurate measurement and modeling of key soil attributes, enabling land managers to improve soil health and unlock the value of healthy soils.

Register for more information about GroundTruth Ag, Inc. dba EarthOptics and the entire iSelect portfolio.

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Established: 2017
Location: Johnston, IA
Prior Round Funding: Series B

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Growers Edge offers warranty and lending products and services in the agtech marketplace. Their warranties help farmers by guaranteeing yield with the adoption of new technologies.

Register for more information about Growers Edge Financial, Inc and the entire iSelect portfolio.

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Established: 2019
Location: Raleigh, NC
Prior Round Funding: Seed

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Harpe Bioherbicide Solutions, Inc. (“Harpe”) is an agtech company focused on providing natural and sustainable solutions to expand and provide new opportunities for organic agriculture while reducing, replacing, and synergizing with synthetic chemical use in row & specialty crops and commercial & consumer markets.

Register for more information about Harpe Bioherbicide Solutions, Inc. and the entire iSelect portfolio.

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Established: 2012
Location: Plant City, FL
Prior Round Funding: Series B

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HarvestCROO is building the premier automation and robotics solution to solve the labor shortage crisis in specialty agriculture, starting with strawberries.

Register for more information about Harvest CROO, LLC and the entire iSelect portfolio.

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Established: 2015
Location: Longmont, CO
Prior Round Funding: Series A

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HerdDogg’s patented animal wearable technologies provide animal tracking and aid in the identification of missed heats, illness, and dystocia (difficult births) for the 2.5 billion herd animals worldwide.

Register for more information about HerdDogg, Inc. and the entire iSelect portfolio.

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Established: 2010
Location: Glen Mills, PA
Prior Round Funding: Series C

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Holganix produces organic plant probiotics that make soils and plants healthier, more resilient, and more productive.

Register for more information about Holganix, LLC and the entire iSelect portfolio.

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Established: 2018
Location: Somerville, MA
Prior Round Funding: Series A

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Kula Bio is an agriculture biotechnology company that aims to extend the life of microbes to unlock their biological potential and maximize their impact.

Register for more information about Kula Bio, Inc. and the entire iSelect portfolio.

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Established: 2012
Location: St. Louis, MO
Prior Round Funding: Series B

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Kultevat combines genetic breeding and chemical process engineering to produce natural rubber from the Russian dandelion in North America.

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Established: 2012
Location: Silver Spring, MD
Prior Round Funding: Series B

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Mercaris is a market data service and trading platform for organic, non-GMO, and other Identity Preserved (IP) agricultural commodities.

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Established: 2015
Location: Oakland, CA
Prior Round Funding: Series A

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TradeLanes offers a SaaS-based trade execution and automation platform that eliminates the manual tasks needed to ship ocean containers. Its interface accesses real-time data about shipments, destinations, and clients, TradeLanes simplifies the export/import process by driving efficiencies, improving visibility, and reducing errors in the process.

Register for more information about OneClickship, Inc. and the entire iSelect portfolio.

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Established: 2018
Location: Emeryville, CA
Prior Round Funding: Series B

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PatternAg’s crop protection product delivers actionable intelligence to farmers, based on high resolution mapping of the DNA found in a farmer’s soil. With nearly 100 billion organisms per soil core, Pattern’s metagenomic DNA sequencing technology maps the unique microbial community found in a farmer’s field, identifying key opportunities to increase yield and save money. Armed with Pattern’s insights into next season’s risks, especially from the most costly pathogens like Corn Rootworm and Soybean Cyst Nematode, farmers can apply recommended protective measures to maximize their yield or save money on inputs when those risks are absent.

Register for more information about PatternAG and the entire iSelect portfolio.

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Established: 2008
Location: Durham, NC
Prior Round Funding: Series B

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PlantResponse Biotech is a Raleigh, NC based company that is developing and commercializing biologically related products that improve plant health and protect yield potential.

Register for more information about Plant Response, Inc. and the entire iSelect portfolio.

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Established: 2016
Location: Saint Louis, MO
Prior Round Funding: Series A

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Plastomics has developed a proprietary genetic engineering model that can produce high performing crops through editing the chloroplast.

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Established: 2017
Location: Saint Louis, MO
Prior Round Funding: Series A

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Pluton Biosciences applies systems biology to global agriculture, combining the power of microbiomes and crop genetics with genomics, environmental, and synthetic biology to solve global threats to our climate and food.

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Established: 2014
Location: Columbus, OH
Prior Round Funding: Seed

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ProteoSense is building a biosensing platform for rapid, cheap and highly sensitive food safety testing.

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Established: 2014
Location: Minneapolis, MN
Prior Round Funding: Series C2

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Sentera is a UAV and crop analytics company delivering the most comprehensive suite of value-added hardware and software solutions available today to growers & agronomists.

Register for more information about Sentera, Inc. and the entire iSelect portfolio.

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Established: 2018
Location: Castine, ME
Prior Round Funding: Seed

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BlueTrace – Why We Invested

At iSelect, we strive to invest in entrepreneurs and technologies that enable a food system that is productive, sustainable, nutritious, ethical and accessible. We are proud to support BlueTrace as they work to bring the seafood supply chain into the digital era, supporting a safer, more transparent and more profitable infrastructure for seafood producers, distributors, buyers and consumers.

Growing Pains: Growing Demands for Seafood & Aquaculture Amidst Major Challenges

Globally, seafood and aquaculture provides ~17% of protein consumption, representing hundreds of billions of dollars in market value and an estimated $1.8T in total supply chain value. Demand for seafood is expected to double by 2050 and in the past 60 years, total global seafood consumption has grown at twice the global population growth rate and is expected to increase substantially over the next decade. This is all with good reason – seafood represents not only an incredibly diverse and delicious set of food products, but also is largely regarded as a potent source of nutrition due to its high protein content, healthy fats, low calorie content and quantity of vitamins and minerals.

However, the seafood industry is under pressure to change, largely due to concerns around environmental sustainability and food safety.Today, 90% of global fish marine fish stocks are fully exploited or overfished and seafood is one of the most common vectors of food borne illness (source). 50% of seafood faces traceback failure (source?), which is a challenge to both goals from both food safety and sustainability perspectives. How can we build a safe and sustainable seafood supply chain if we don’t know where half of the supply is coming from?

The Potential for Traceability to Drive Change in the Seafood Market

While these challenges are significant, implementing traceability and bringing seafood production into the digital era has the potential to solve these challenges, while driving value for producers, distributors, buyers and consumers. According to PlanetTracker (Sept 2022), seafood traceability solutions could drive profit increases by up to 60% due to reduced food safety recalls, food waste, reduced staff and improved operational efficiency.

Further, US regulators are mandating digital traceability for seafood. In November 2022, the FDA came out with its final rules for the Food Safety Modernization Act which significantly strengthens food traceability requirements. Further, NOAA’s Seafood Import Monitoring Program (SIMP) establishes reporting and recordkeeping requirements for imports of thirteen seafood species groups, to combat illegal, unreported, and unregulated-caught and/or misrepresented seafood from entering U.S. commerce. However, even with these regulations in place, 90% of seafood companies are non-compliant with these rules today (BlueTrace 2022).

Adoption of existing seafood traceability solutions have lagged because they are often too expensive and too cumbersome to use. Most users view traceability as a tax and not something that can drive value for them. BlueTrace has built a solution designed to make traceability simple, easy and impactful to seafood producers’ & distributors’ bottom line.

BlueTrace – Unlocking Traceability & Payments for Seafood, Starting with Shellfish

BlueTrace offers the leading traceability, tagging, and compliance platform designed for the seafood industry, starting with shellfish. BlueTrace’s mobile solutions enable organizations big and small to manage fast moving inventory, eliminate redundant data entry, streamline operations, and comply with evolving regulations.

BlueTrace started by solving a problem for shellfish farmers, back when the Company was called OysterTracker. Shellfish farmers were largely tracking their production via paper based systems, which are both cumbersome and challenging to keep track of. BlueTrace solves this with its tagging solution, which makes it easy for shellfish farmers to print and attach a tag to shellfish harvests prior to sale to distributors. This simple solution saves farmers a huge amount of time but creates a digital record that previously didn’t exist, leading to a world of possibilities. Today, BlueTrace serves seafood producers & distributors via its tagging solution, which will underpin its ability to expand into other digital products and services.

BlueTrace’s vision is to become the leading provider of solutions for digital traceability and payments in the seafood supply chain. The Company’s expansion plan is three-fold:

  1. Build the leading seafood traceability solution in North America, starting in shellfish
  2. Expand into payments, operations & marketing
  3. Expand the solution globally

BlueTrace grew its business 200% between 2021 and 2022 to $1M in revenue with a majority of its focus on the North American shellfish market. With the proceeds from the Company’s $4.3M Seed Preferred Equity Financing, the Company plans to deepen its use case for non-shellfish species and add to its suite of digital offerings.

Why We’re Taking the Leap into Seafood

iSelect has been investing in companies that help bring visibility to the agrifood supply chain since 2016. iSelect portfolio companies like Agrible (acq. Nutrien), Vence (acq. Merck), Artemis, (acq. iUNU), Arable Labs, AgriWebb and Sentera allow producers, distributors, buyers and consumers to know more about where food comes from and how it is made. The $1.8T seafood industry faces many of the same challenges and in some instances is in even more desperate need for solutions. With that in mind, we are excited to welcome BlueTrace and their fantastic team to the iSelect Fund portfolio as our first investment in the seafood industry.

Register for more information about Shellfish Solutions, Inc. and the entire iSelect portfolio.

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Established: 2014
Location: Springfield, TN
Prior Round Funding: Series B

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Stony Creek Colors, Inc. produces eco-friendly, bio-based dyes for sale to premium denim and garment brands, as well as other consumer goods, to allow them to sell traceable and environmentally friendly products.

Register for more information about Stony Creek Colors, Inc. and the entire iSelect portfolio.

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Established: 2016
Location: Chicago, IL
Prior Round Funding: Series A

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Tillable, Inc. is a digital agriculture real estate platform that allows farmers, landowners, sellers, and buyers to buy, sell, rent, manage, or finance farmland.

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Established: 2019
Location: Emeryville, CA
Prior Round Funding: Series A

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Triplebar Bio (“Triplebar” or the “Company”) makes products by harnessing the power of evolutionary biology to allow nature to do what it does best: design the solution itself. Triplebar captures this power through a groundbreaking hyper-throughput screening platform that couples microtechnology and hyperspeed testing with artificial intelligence and machine learning (AI/ML) to give them unprecedented access to product design and testing functionality.

Register for more information about TripleBar Bio, Inc. and the entire iSelect portfolio.

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Established: 2016
Location: San Diego, CA
Prior Round Funding: Series A

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Vence is a livestock data management and technology company that enables the scaling of the sustainable production of nutritious grass fed and pasture raised livestock. Its initial offering is solving the labor and capital intensive problem of fencing in pastured livestock management. The benefits to livestock management include improved control of animal movement, enhanced nutritional quality of animal products, reduced land degradation, improved soil health and sequestration of carbon in the soil.

Register for more information about Vence, Corp. and the entire iSelect portfolio.

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Established: 2005
Location: Kalamazoo, MI
Prior Round Funding: Series C

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Vestaron is developing new products in the crop protection industry that address the growing concerns of resistance, high costs of R&D, and safety/environmental externalities.

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Established: 2006
Location: Mississauga, CA
Prior Round Funding: Series C

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Vive Crop Protection is delivering precision chemistry crop protection and fertility products that can reduce the volume of chemistry applied, reduce application costs, improve yields and improve the viability of more sustainable inputs, like biologics.

Register for more information about Vive Crop Protection, Inc. and the entire iSelect portfolio.

Meet Our Selection Committee

Our Food and Agriculture Selection Committee consists of industry and subject matter experts who help guide iSelect’s investment decisions. With firsthand experience and a true pulse on the industry, we consider these individuals key to our success in finding and investing in food and ag innovation.

William Burnidge

As deputy director of The Nature Conservancy’s Regenerative Grazing Lands strategy in North America, William leads on-the-ground testing and research of improved ranch management frameworks and tools, and he regularly communicates results with ranchers, land…

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Brad Fruth

As the director of innovation at Beck’s Hybrids, Brad Fruth works to deliver value to the American farmer. For more than 18 years, he has dedicated his days (and nights) to delivering the successful convergence…

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Cheryl Van Dyne is an experienced regulatory affairs professional with specializations in the biotech food, feed, excipient, cosmetic, chemical, and oilfield industries. After 22 years at CP Kelco as Director of Global Regulatory Affairs, Cheryl…

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Renée Vassilos is The Nature Conservancy’s Director of Agriculture Innovation. She manages TNC’s investments in innovative companies that will help scale regenerative agriculture production practices. Prior to joining The Nature Conservancy, Renée spent nearly a…

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Bill Northcott is the Chief Innovation Officer at Agrible. He works on developing and researching the science and feasibility of new products. Bill is a sixth generation farmer and currently manages a 500 acre corn/soybean…

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Chris Harbourt

Chris Harbourt, Ph.D., co-founder of Agrible, Inc., is a world-class scientist and engineer with an eye on innovation and growth. Chris brings over 25 years of agricultural experience to Agrible and is heavily involved in…

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Mr. Tom Willis serves as the Chief Executive Officer of Conestoga Energy Partners LLC. Mr. Willis is responsible for all aspects of the business. He joined Conestoga in November 2006. He possesses widespread knowledge in…

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Todd Mockler

Todd is a recognized expert in functional genomics, bioinformatics, and plant systems biology, and is focused on accelerating discovery and development by more accurately predicting plant performance. He has built capabilities and toolsets that manipulate…

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Tim is Vice President of G.M. Lawerence and Company, with a demonstrated history of working in the farming industry. He is skilled in management, agricultural production, precision agriculture, agribusiness, and strategic planning. Tim graduated with…

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Mr. Steve Barr is a Co-Founder of Osborn & Barr Communications, Inc. and served as its Chief Executive Officer. Mr. Barr has more than 35 years of marketing and communications planning experience. He is a…

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Natalie DiNicola

Dr. DiNicola has over 20 years of experience in the agri-food industry and a decade of experience in sustainability and agriculture development. Through DiNicola LLC, she consults for established and emerging companies and public institutions…

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Kevin Van Trump

Kevin has over 20 years experience in the grain and livestock industry. He is the publisher of The Van Trump Report, a daily agricultural newsletter that contains some of the best and most comprehensive agricultural…

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Eric is the Chief Executive at Pipeline Foods. Eric started his career at The Pillsbury Company where he received his classic commodity merchandising training and became the Manager of Market Development for their Speciality Commodities…

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Dr. Bruce German is a Professor and Chemist of Food Science and Technology at the University of California, Davis and researches the role of fats and other components in the diet. He develops ways to…

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Andrew Daniels

Andy Daniels is a seasoned business executive and successful entrepreneur, an active angel investor, and serves on multiple governing boards with companies in the areas of venture capital, wealth management, agriculture, healthcare, technology innovation, commodity…

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Trey Sherman is President of Oak River Farms

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Rachel is a Senior Associate at The Context Network, a business management and strategy consulting firm providing services to the world’s leading agriculture, biotechnology and food companies. She was previously an International Sales & Project…

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Roger Beachy

The founding president of the Donald Danforth Plant Science Center in St. Louis, Missouri where he served as Emeritus President and Director for 10 years. Roger is currently Executive Director at World Food Center at University of California,…

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Tom Adamitis is Managing Director at Yield Lab. He formerly served as the Global Vice President of Raw Materials and Energy Procurement for Anheuser-Busch InBev, one of the world’s largest consumer product companies. He supported…

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Chris is the president of Eckert’s Inc., a family farm in southern Illinois. The Eckert’s farm has been in the family for seven generations. They farm 600 acres of fruit and vegetable crops as well…

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Before joining OTMIR in 2016, Brian Buntaine worked for more than 15 years in the life sciences industry. He began his career as a lab manager at Washington University in St. Louis. In 2003, Brian joined…

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Dr. Brendan A. Niemira is the Research Leader of the U.S. Dept. of Agriculture’s Food Safety and Intervention Technologies Research Unit. He leads a team of 30+ scientists, engineers, technicians, postdocs and students in Wyndmoor,…

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Dr. Bob Whitaker joined Produce Marketing Association (PMA) in 2008 as Chief Science & Technology Officer, responsible for food safety, technology, supply chain management and sustainability. Bob has served on the Center for Produce Safety…

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Berwick Settle is a Dairy Farm Management Specialist, managing a large scale dairy operation in Beijing, China.

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Barry Goldman, PhD

Barry Goldman is the Vice President and Head of Discovery at Indigo. Using novel computational, sequencing and laboratory technologies, he is responsible for identifying the microbes that enable Indigo’s first generation of products. Barry brings more than…

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Glen Swanson

Glenn Swanson serves as the President of Daniels Trading. He brings a well-rounded commodity and foreign exchange background to the firm’s day-to-day operations. Glenn has an in-depth knowledge of trading technology and the order execution…

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Braden Hudye

Braden Hudye is a managing partner of The Hudye Group, a 3rd generation family owned company involved in Agriculture, Commercial Real Estate, Multi Family Residential Real Estate, Development Property, as well as other equity investments…

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Ron is a biotech consultant primarily focused on agricultural biotechnology with knowledge of pharmaceutical product development. He has extensive, successful experience in product characterization of products improved through modern biotechnology Able to provide guidance at any level…

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Join Our Food & Agriculture Innovation Network.

Join the over 9,000 entrepreneurs, investors, and industry professionals driving the future of food and agriculture.

Resources and News

Food is Health Thesis

Food is Health Thesis

What is the difference between Food is Health vs. Food is Medicine? A lot. Food is Health is about avoiding medicine. It's about what we need from the food system to be healthy without seeing the doctor. For 400k years, food nourished us to be healthy and strong. Now...

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Why We Invested: Agriwebb

Why We Invested: Agriwebb

We think there’s a huge amount of opportunity for them to use their growing global network in this growing digital verification set to drive livestock production to meet the needs of the future, where animal protein production will continue to be a part of the food system but do so more sustainably and more ethically.

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Feeding 10 Billion: What Has To Change?

Feeding 10 Billion: What Has To Change?

10 Billion by 2050 The world’s population is rapidly increasing, and many experts and analysts are pointing out that we may not be able to feed the world’s population in several decades. According to the U.N., the world’s population will reach 9.8 billion by 2050....

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Bond Pet Foods: Precision Fermentation of Alt Protein

Bond Pet Foods: Precision Fermentation of Alt Protein

There’s been increasing conversation in the food world about non-animal-sourced meat products. People are beginning to use alternative proteins for various applications, from hamburger substitutes to high-class cuisine. But that’s not all that non-animal-based meat is...

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How Ag Companies are Impacting Carbon Capture Efforts

How Ag Companies are Impacting Carbon Capture Efforts

As more and more efforts are directed towards challenging climate change worldwide, companies at home in the U.S. are doing their part to direct the power of entrepreneurial farmers towards the problem. Companies like Indigo Ag are investing millions of dollars to...

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Investment Roadmap: What We Target and Avoid

Investment Roadmap: What We Target and Avoid

Harnessing the Force of Creative Destruction: A Thesis in "Food is Health" We believe in the power of innovation to make it better. Our investment focus is on the key lever points where a specific innovation drives consumer adoption, lowers cost, and drives...

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A Look Inside the Future of Carbon MRV in Agriculture

A Look Inside the Future of Carbon MRV in Agriculture

As the world strives for net-zero carbon emissions as a global society, the agriculture industry has been marked as a key sector for improvement. All of the decisions we make as a culture about our food choices and how we choose to grow our food impact our ecosystem...

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