As deputy director of The Nature Conservancy’s Regenerative Grazing Lands strategy in North America, William leads on-the-ground testing and research of improved ranch management frameworks and tools, and he regularly communicates results with ranchers, land managers and other partners within the beef supply chain. He also supports the strategy’s policy, science, and corporate engagement work.

In early 2022, William led the launch of a 5-year, multi-state pilot project on working ranches to learn how people can graze cattle differently with virtual fence technology to improve conservation, business, and soil carbon outcomes. He also helps lead TNC’s work with the U.S. Roundtable for Sustainable Beef, manages a range of sustainable sourcing projects with supply chain partners, and guides TNC’s internal ranch and grasslands conservation learning networks.