De-commoditization of Agriculture

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De-commoditization of Agriculture

Featuring:Travis Potter, Tractor Soda; Kellee James, CEO, Mercaris; Shari Rogge-Fidler, CEO, Family Farms Group

Moderator: Rob Trice, Founder & Partner, Better Food Ventures

How do I differentiate myself? Contract farming to a CPG? Growing seed for a Big 4? New crops (peas, chickpeas, hemp, duckweed, cannabis)? How about high protein corn for Tostitos? How about high protein sorghum for an ethanol plant? How about high protein wheat? Why are we not planting crops that people want to buy?

At Davos on the Delta 2019, our expert panelists discussed questions like these and the de-commoditization of agriculture. Hear their conversation.