Digitizing New Food Product Development
Developing, marketing and selling new food products is one of the most challenging and uncertain aspects for food companies, big and small. Developing a new food product, from ideation to commercialization, involves a multitude of considerations including consumer research, product experimentation & formulation, marketing, regulatory hurdles, packaging considerations and many others.
In addition, consumer product preferences are changing faster than ever. New generations of consumers are more in touch with smaller food brands, have closer ties to a digital native experience and are make purchasing decisions more closely tied to health, nutrition and social preferences. For large food companies in particular, these changes amplify the importance of staying up to date on trends and to incorporate more data into their product development cycles.
Food companies are awakening to their current challenges, and new technologies are coming online to help bring data into the product development cycle, from understanding customer data & trends to quantifying sensory information to automation of product formulation. With these advances, can food product development become more science than art?”
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- 3 Formulation Development Challenges and How To Face Them
- Finding a Quicker Path to Commercialization
- Why Most Product Launches Fail
- There’s a little science to predicting food trends — but there’s a lot of guesswork, too
- Google's 10 Most Searched Foods in 2018
- McCormick turns to artificial intelligence to spice up product development
- Get better products faster with a new and improved R&D formula
- The future of flavor discovery & development: Big food data and AI
- The Unexpected Reason These Food Companies Are Exploding in Popularity
- How the ‘natural’ food category exploded from a simple 1960’s fad
- Specialty food sales growth outpaces all food in US retail 3 to 1
- Interview with Robin Lougee of IBM on AI in flavor and food product development
- How Artificial Intelligence is Revolutionizing Food Processing Business?
- Here’s what happened when MIT students used A.I. to make pizza (Hint: It involved shrimp and jam)
- The new model for consumer goods