The agriculture industry is going through a sea change. Consumer preferences are changing, sustainability efforts are taking off, and the food supply chain is embracing the promise of new technologies as it scales and evolves. But these shifting tides are also creating new opportunities for farmers. Higher quality products demand higher prices. Tech-enabled systems are lowering costs of production. And alternative crops are opening up new possibilities for producers and end consumers alike. In the below video, Craig Herron, iSelect’s Vice President of Venture, presents an overview of how the firm is thinking about agriculture investing in general and what possible futures he sees for the industry over the next 10-20 years.