Specialty Crops: Industry Dynamics, Challenges, and Opportunities

The specialty crops industry makes up a significant proportion of U.S.’s total agricultural output by value. However, producing specialty crops has its own set of unique challenges that call for similarly unique solutions. This panel focused on the specialty crop industry’s challenges, dynamics, and opportunities for growth in an attempt to better understand how to solve future problems.

In this first in a two-part series, we examine the nuances of the specialty crop industry, focusing first on the industry’s dynamics, challenges and opportunities.

We were joined by Vonnie Estes, Vice President of Technology with the Produce Marketing Association; John Kuhn, Business Development with Wilbur-Ellis; and Walt Duflock, Vice President of Innovation with Western Growers.