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B2B Technology

While the technology sector experiences almost continuous disruption, there are still several areas within B2B technology that have been ignored, lagging the consumer market broadly in terms of mobile adoption, cloud-enabled services and the Internet of Things, among others. With this ongoing shift, however, comes significant opportunity for entrepreneurs, innovators and investors.

iSelect is focused on B2B technology companies rather than B2C because the enterprise market offers a more direct correlation between sales spending and revenues, allowing companies in the space to scale quicker and more easily. The consumer market is more dependent on fad than efficiency. As a result, it is heavily reliant on marketing to drive growth, with less correlation between spending and sales, making it difficult to measure ROI and requiring significantly more customers to get to critical mass.

Computers handle processes, communication and information exchange among distributed individuals and multiple parties better than humans, so areas where a complex or time-consuming process can be greatly simplified, reduced or improved are of great interest. Unlike other sectors where we avoid markets with significant regulatory impact, we see significant opportunities in long-standing, regulated B2B sectors such as financial services, healthcare, and government services where new technologies can reduce the process costs associated with regulation. We also look for disruptive technologies that take advantage of emerging trends that appear to have staying power, particularly if they are related to other sectors of interest such as agriculture, energy or healthcare..

iSelect’s approach to enterprise tech is to generally avoid areas where there is a lot of noise and existing competition, because we feel that creates difficulty in distinguishing between offerings. Also, while there are a number of outstanding technologies currently available in the market, customer adoption is what really drives growth and therefore exit opportunities. As such, we look for not just great technology, but a customer base that has shown a willingness to pay for the product.

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Selection Team

Bryce Rutter

Bryce Rutter

B2B Technology Team, Healthcare Team

Dr. Rutter is founder and CEO of Metaphase Design Group, a design firm serving industrial, commercial and consumer product and packaging clients internationally.  He is an acknowledged specialist in ergonomic product design and a leading worldwide expe …

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Greg A. Sullivan

Gregory A. Sullivan

B2B Technology Team

In 1981, with a vision for how the microcomputer would impact the world, Mr. Sullivan created his own company, G.A. Sullivan. His goal was to provide custom software to businesses using the then fairly new IBM PC. In 1992, the growth of the Internet pr …

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Brian Fielding

Brian Fielding

B2B Technology Team

Brian Fielding has over 30 years experience as an attorney, business executive, and consultant in digital media, broadcasting, technology and licensing. He was on the senior leadership team for 15 years at Audible.com, during its start-up and rapid gro …

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Don Imholz

Don Imholz

B2B Technology Team

Mr. Don Imholz is a business executive/leader with diverse experience in Operations and IT, extensive Board involvement, and a strong track record of creating sustainable competitive advantage. His expertise in cybersecurity, big data, digital transfor …

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Michael Nichols

Michael Nichols

B2B Technology Team, Healthcare Team

Michael Nichols, Ph.D. presently serves as an investor and C level management for various startups. He serves as an Analyst for Vinlogx, a platform that acquires, stores, and analyses internal vehicle information enabling solutions across multiple auto …

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Dave Gray

Dave Gray

B2B Technology Team

Dave Gray is a leader and manager with a background in design. He has worked with many of the world’s largest companies, as well as mid-sized businesses, startups, executives and individuals. He is the founder of XPLANE, a strategic design consultancy, …

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Jean Roberson

Jean Roberson

B2B Technology Team

CFO of Appistry, a big data analytics company focused on supporting precision medicine and next generation healthcare, Jean has over 25 years of experience in all areas of finance from early-stage venture-funded companies to large corporate entities. P …

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Sanjay Jain

B2B Technology Team

Co-founder & CEO of LaserBand from January 2001 through July 2012, Sanjay led the sale of the company to Zebra Technologies Inc. From 1996 to 2001, he was founder, Chairman and CEO of WorkNet Communications, a wireless telecommunications company. P …

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Ken Harrington

Ken Harrington

B2B Technology Team

As Managing Director of the Skandalaris Center for Entrepreneurial Studies, Ken has lead the Center to become a top five ranked university in entrepreneurship and innovation offering over 80 entrepreneurial courses and numerous co-curricular programs t …

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Hal Gentry

Hal Gentry

B2B Technology Team

With 30+ years of experience in the software industry as a CEO and Angel Investor.  Hal founded, served as CEO and ultimately sold two successful software businesses, Gentry Systems and GridLogix.  He is currently a partner in Capital Innovators, which …

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Jim Brasunas

Jim Brasunas

B2B Technology Team

Jim has 30+ years of entrepreneurial, management, marketing, sales, and investment experience with technology-based companies. Since 2008, Brasunas has served as Executive Director of ITEN (The St. Louis Information Technology Entrepreneur Network) pro …

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Renaldo Cataldo

Dr. Renato Cataldo

B2B Technology Team, Healthcare Team

An accomplished senior executive with start-ups, growth, and turn-around organizations, Renato developed a healthcare technology corporation, HealthTech Solutions, from a small start-up of 3 people to a national provider of technical solutions to healt …

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Ewin Barnett

Ewin Barnett

B2B Technology Team

A life-long entrepreneur who specializes in information and big-data opportunities. He is best known for founding Carfax, a company that today employs over 500 people. He is an active investor and advisor in many area early-stage companies and was a fo …

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iSelect Companies

FairWords automates manual governance processes, using a novel AI-driven platform to automatically review electronic communications going in and out of a company. FairWords’ technology saves time and mitigates risk by helping to assure a culture of compliance.
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PopBookings, Inc. develops software that streamlines the temporary employment market. With an initial focus on the highly fragmented, $2.2 billion event-staffing segment, the Company’s cloud-based and mobile-enabled software automates the hiring, scheduling, attendance, payroll, and performance reporting processes for both employers and 1099 employees.
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StreamLink, Inc., based in Cleveland, OH, sells software as a service (SaaS) solutions to nonprofit and public sector entities. StreamLink’s Amplifund software enables federal grant recipients to meet the new accounting and reporting requirements of the U.S. Data Act of 2014 regarding their use of grant funds. Its BoardMax software provides a centralized environment for all board of directors-related information and documents.
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BetterWeekdays, Inc., based in St. Louis, MO, provides a job-matching platform that helps colleges and universities improve job placement outcomes for their graduates and helps employers hire better-qualified candidates based on individual skills and business culture fit. Its software automatically collects and generates more than 1 million live job opportunities and personalizes them to students on their mobile devices, tracking all activity for accreditation and compliance reporting.
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Systematic Revenue, LLC dba Hatchbuck, based in St. Louis, MO, provides all-in-one sales and marketing software designed especially for small to mid-sized businesses. Through its SaaS platform, Hatchbuck combines CRM, email marketing and marketing automation solutions directly to customers by subscription and indirectly through advertising agencies.
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Rewards Catering, LLC dba Time to Cater, based in St. Louis, MO, is a web-based full service national catering concierge service used to organize and coordinate catered events from small meetings to multi-location national events. Event hosts enter location, time, attendance and budget information through Time to Cater’s free-to-use website and Time to Cater manages the rest. For more information, see http://www.timetocater.com.
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Gremln, Inc., based in St. Louis, MO, provides secure social media software for financial service and other regulated industries. Its software combines social media marketing, customer service, monitoring, and the approval processes, filtration and archiving necessary for regulatory compliance (SEC, FINRA, FFIEC), meeting the needs of both a financial services firm’s marketing and compliance departments.
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CrazyForEducation, LLC, based in St. Louis, MO, provides an online database of educational and tutoring programs that teachers and students can access as part of a “Flip classroom;” that is, one in which lecturing occurs primarily outside the classroom while tutoring (homework) is done inside the classroom. For more information, see http://www.crazyforeducation.com and http://www.ututor.me.
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